Orel will assume the position from the brand’s founder Lara Morgan, who will remain as Chairman of the Board
Functionality Group, the maker of aromatherapy-based wellness and beauty brand Scentered, has named Sherry Orel as President.
Orel assumes the position from the brand’s founder and entrepreneur Lara Morgan, who will remain in her position as Chairman of the Board.
In the new role, Orel will take over responsibility for managing all of Scentered’s activities, including development and implementation of its global strategy.
She said: “Scentered is the only brand positioned at the crossroads of beauty, aromatherapy and the scientific link between scent, memory and habit development.
“Scentered will become the go-to tool for self-improvement-minded people who want to set and achieve goals, elevate their moods and direct their focus.”
Orel will bring with her 30 years of experience, most recently from marketing services agency Brand Connections, and has previously served as as Executive Vice President for marketing at communications company Havas.
Commenting on her replacement Morgan said: “I am so pleased to have Sherry join our organisation, bringing both her experience and a true passion to our brand.
“Her long track record of scaling successful and profitable business with a focus on development of mindful company cultures aligns well with our vision.”
She continued: “I’m confident that Sherry will build on the old foundation the company created over the past four years, from concept to launch, and position Scentered as a dominant force in the fast growing global health and wellness category.”
The brand stocks products to help consumers de-stress, focus and sleep, among other things, through its therapy balms and candles.