What are the top fragrance trends of 2017?

The natural world is predicted to influence perfume ingredient trends in the upcoming seasons, with plants and greenery shifting into a central position

Bell Flavors and Fragrances is a Germany-based manufacturer of flavours and fragrances. The company provides insights into fragrance trends for every year, based on market research, customer feedback and intensive product screening.

Falco Choynacki, Marketing Specialist, Personal Care at Bell, talks to Cosmetics Business about the top fragrance trends set to inspire new products in 2017.

Falco Choynacki

"The most catching topics that shape our fragrance compositions in 2017 are inspired by nature.

Creations reminiscent of the African grasslands, as well as . . .

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