An intrinsic element of any marketing campaign, music can be the difference between an enjoyable and memorable advert, or a 30 second yawnfest.
Music campaigns are set to become big business within the beauty industry, as brands are looking to amp up their offering to consumers and monetise streaming services in the process. A recent study by PHMG, discovered that 60% of Brits say music is more memorable when used in marketing.
Meanwhile,