It is easy to assume that the issue of sustainability is more relevant to primary retail packaging, where food, drink and household brands slug it out in the plastics-heavy supermarket aisles, than it is to secondary packaging – and in particular, secondary, presentation and promotional packs in the beauty sector.
But when UK paper and fibre specialist James Cropper says that “the strongest trends in the packaging industry” between this year and next “all revolve around the circular economy”, the company is talking about all types of consumer packaging.
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