Pure Beauty

Why the trend for spray-on make-up is setting in


Cosmetics Business speaks to Sephora, delilah cosmetics and BAMA for their points of view

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Promising flawless, lasting results, airbrush make-up is gaining popularity with those that want to look HD-ready...

Some might say that it all started with Sally Hansen. When the US brand first brought its Airbrush Legs product to market in 2004, it was a real game-changer.

Likening its effects to ‘spraying on tights’, the product was designed to cover imperfections and enhance natural skin tone. Around the same time, Sally Hansen also dabbled in spray-on foundations, with two versions being discontinued. Now it sells Airbrush Face Makeup, branded in line with its Legs product.

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