Some might say that it all started with Sally Hansen. When the US brand first brought its Airbrush Legs product to market in 2004, it was a real game-changer.
Likening its effects to ‘spraying on tights’, the product was designed to cover imperfections and enhance natural skin tone. Around the same time, Sally Hansen also dabbled in spray-on foundations, with two versions being discontinued. Now it sells Airbrush Face Makeup, branded in line with its Legs product.