World Bee Day: The brand's helping the unsung hero of the beauty industry

Ahead of 20 May, Cosmetics Business highlights the brands helping to save the bees

Image via Gisou

In a time where things are uncertain, one of the best things consumers can do is to focus on nature to reduce stress and anxiety.

And one way to do that is to celebrate how worldwide lockdowns are helping many species of wildlife. Bee populations are declining across the globe, but with humans staying at home, wildlife has faced less disturbance, traffic and pollutant fumes.

Fewer bumblebees are dying as a result of air pollution and so more bee colonies are getting off to a good start, scientists say. The significant improvement in air quality is also helping bees to forage, as vehicle fumes reduce the strength and longevity of floral scents, making it harder for them to find food.

Life without bees would mean the beauty industry . . .

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