World Mental Health Day: Why male grooming brands should get involved

Close to 800,000 people die due to suicide every year, which is one person every 40 seconds. Cosmetics Business discovers how brands can help battle the global epidemic

With suicide the biggest cause of death among young UK men, barbershops and grooming brands are stepping up their support for World Mental Health Day.

Cosmetics Business chats to Ken Hermes, a barber and suicide survivor.

He is also an ambassador for The Lions Barber Collective, a charity and community of barbers that helps to raise awareness of mental illness and aims to prevent suicide by training barbers to recognise, talk and listen out for symptoms of depression.

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