Young and Lawless: Beauty business advice from a Forbes 30 Under 30 entrepreneur

From juices to make-up, Annie Lawless reveals to Cosmetics Business how to cut it as a young beauty entrepreneur

Annie Lawless talks her tips for success

After being diagnosed with coeliac disease at just 23, Annie Lawless (pictured) decided to drop out of law school to forge a career in the health and wellbeing industry.

As well as a health coach and yoga instructor, Lawless started a local home delivery juice service in San Diego, US, that eventually grew to become Suja Juice.

Her passion and entrepreneurial skills landed the young businesswoman a Forbes 30 Under 30 award.

To top off her success, in 2015 Coca-Cola and Goldman Sachs invested 50% in Suja, allowing Lawless to step away from the juice business to pursue her next biggest passion – beauty.

This month Lawless launched an eponymously-named brand, so Cosmetics Business decided to learn a few entrepreneurial lessons from the Forbes 30 Under 30 alumna.

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