ghd releases collection inspired by Sahara Desert

By Becky Bargh | Published: 7-Mar-2018

The limited edition Gold Standard collection features a UV protection spray, two straighteners and two hairdryers

ghd has announced the release of its SS18 saharan gold collection.

The limited edition line has been designed in golden metallic hues to represent the world’s hottest desert.

The ghd heat protect spray with UV protection (£12.95) is said to be an improvement on the brand’s original heat protection spray.

The light-weight formula contains Benzophenone-4, which is said to block out harmful UV rays from hair, as well as protect hair from heat styling, blow drying and environmental stresses.

Meanwhile, the ghd pure gold styler and earth gold styler (£139) feature new dual-zone technology and an improved heat up time of 25 seconds.

The final products in the collection include the ghd flight saharan travel hair dryer (£59) - designed to save space and weight when travelling - and the ghd air saharan hairdryer (£99) with a professional motor and advanced ionic technology.

ghd’s saharan gold collection will be available in salons, premium retailers and from April.

ghd releases collection inspired by Sahara Desert

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

You may also like