in-cosmetics Global will once again host Global Beauty Day on 1 April to honour diversity in the industry. The initiative returns for the second consecutive year, having successfully launched at the 2019 edition.
This year’s campaign will focus on three overarching themes: lifestyle choices, identity and diversity, and skin type and colour. Further bolstering the education programme across the three-day event, in-cosmetics Global will host three dedicated Global Beauty Day roundtables with leading experts discussing topics including the rise of ‘blue beauty’ and conscious consumption, beauty fluidity: gender-free and gender-fluid, and microbiome skincare – improving skincare from ageing to acne.
Lifestyle choices
Climate change is one of the most defining narratives of the modern day, and increased awareness of the impact of human behaviour on the planet has led to a significant rise in conscious consumerism.
A number of sessions across the Marketing Trends Theatre, Technical Seminars, and more will explore the impact of the beauty and personal care industry on the environment. Plus, sessions will highlight how brands and R&D professionals can contribute to the future wellbeing of the planet.
Among the speakers confirmed, Laura Busata, Cosmetics R&D Senior Specialist at Unifarco, will discuss how the clean beauty concept has evolved into one of the last born beauty trends - Ocean Safe Beauty or ‘Blue Beauty’, a sustainable and eco-friendly approach to product development, with a special focus on respect for the marine ecosystem.
Elsewhere in the Sustainability Corner, Eric Leroy, Global Marketing Director, Home & Personal Care at Solvay, will go beyond the call for clean beauty products to question how the industry can reduce the environmental impact of single-use packaging and other mounting waste from beauty products.
Identity and diversity
Over the past decade, social media has given rise to a number of successful LGBTQ+ influencers - such as Nikita Dragun, Bretman Rock, James Charles and Patrick Starrr - helping to drastically move the beauty industry away from beauty stereotypes and a rigid definition of gender.
According to a study by DSM, 52% of women and 44% of men feel that ‘gender is fluid, and everyone can be what they feel like’. As well as a rise in male-targeted beauty products, the industry has seen a number of brands increase their focus on gender-free beauty fluidity.
During a session in the Marketing Trends Theatre, Michael Nolte - Creative Director at BEAUTYSTREAMS - will explore what is shaping the future of colour cosmetics and the emerging opportunities including male make-up.
As our population ages but becomes increasingly active and healthy, the discourse around ageing and what this means for beauty has also shifted. Industry campaigns like Neal’s Yard Remedies’ “Age Well Revolution” have sparked greater conversation around older consumers and the opportunities presented by the grey pound.
Exploring this trend, Dr. Veronique Newton, Head of Preclinical Operations, CIDP Group, will present a Technical Seminar on 31 March on the ‘effects of environmental stressors on skin ageing.’
She will discuss the combined effect of pollution and blue light on skin ageing, and monochromatic calibrated blue light sources. She will also discuss a unique Controlled Pollution Exposure System (CPES) that CIDP has developed which allows the quantified administration of pollutants on the skin.
Skin type and colour
Diversity in the beauty and personal care industry spans everything from skin colour to variances in skin type, including acne and age. With the launch of brands like Rihanna’s Fenty label, the global beauty and cosmetics industry has made strides in recent years to be more diverse and inclusive.
Furthermore, manufacturers and brands across the board have recognised the potential wealth of opportunities in this market, with reports suggesting that black women spend nearly nine times more on haircare and beauty products.
Indeed, when Rihanna launched her Fenty make-up line in 2017, beauty retailer Sephora announced that the darkest shades sold out across the US within days.
A focus on the notable differences in the skin’s unique ecosystem has also seen a surge in popularity amongst consumers, with brands recognising that beauty applications and choices should not have a “one size fits all” approach.
Consumer interest in personal skincare has exploded, with Google searches for buzzword ‘microbiome’ increasing by 110% year-on-year in 2019 according to Mintel.
Addressing the growth of microbiome and to what extent consumers are ready to apply it within their skincare regime, Marie Drago, Founder of Gallinée will lead a discussion, ‘bacteria is not a dirty word – focus on the skin microbiome’ on 31 March at the Marketing Trends Theatre.
In another Technical Seminar looking at specific skin types, Irene Zaldivar Notario will return to talk about different technical approaches and the evaluation of the microbiome care for skins with acne.
Roziani Zulkifli, Exhibition Director of in-cosmetics Global, commented: “Inclusivity in beauty and personal care is of utmost importance and as the industry’s leading Global event, it is our duty to recognise, celebrate and honour those that are moving forward in a world where every person feels they are represented.
"Global Beauty Day was such a successful initiative last year that we’re excited for it to return for our 30th birthday, celebrating how far we have come over the past three decades. With some amazing names and insights from the likes of Mintel and Euromonitor, the dedicated roundtables are sure to be a hotbed of discussion and not to miss for anyone attending the show this year.”
For more information and to receive the latest updates, register to attend via the website https://www.in-cosmetics.com/register.
