From bronzer to books: How the pandemic is changing beauty influencer content

By Sarah Parsons | Published: 30-Apr-2020
Marketing

Beauty influencer behaviour was already evolving in 2020, but the coronavirus and enforced lockdowns around the world has drastically changed the conversation

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Consumers, brands and governments across the world are adjusting to the 'new normal' and with them, beauty influencers.

The unprecedented social distancing measures brought about by the coronavirus pandemic has caused beauty influencer's behaviour on social media to change drastically.

The number of top beauty influencers

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