Adwoa Beauty, the prestige textured hair care brand, is set to enter liquidation after filing for bankruptcy.
A US judge has ruled that Adwoa Beauty’s Chapter 11 bankruptcy protection be converted to Chapter 7.
Chapter 11 allows for negotiations between a business and its creditors to continue operating and find a viable path forward.
Adwoa Beauty filed for Chapter 11 in October 2025.
However, creditor Aurous Financial Services filed a motion in the US Bankruptcy Court Northern District of Texas to convert the case to Chapter 7.
Chapter 7 means that there can be no recovery for the business and that assets are sold off to repay debts.
This motion was granted in a hearing on 1 May, according to court documents.
Founded in 2017 by entrepreneur Julian Addo, Adwoa Beauty is stocked in retailers Sephora, Cult Beauty and Amazon, as well as being sold direct-to-consumers via its website.
Addo has detailed her struggles financing the beauty brand and dispute with Aurous Financial Services on newsletter platform Substack, as well as on social media.
Cosmetics Business has contacted Addo and Aurous Financial Services for comment.
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