Anisa to unveil brush novelties at MakeUp in New York
Seminar to present new ranges
MakeUp in New York was created as a way for makeup industry suppliers to showcase and find the most innovative products in beauty today. From September 12-13 Anisa International will unveil its newest collections during the shows as well as create animations with partner Dupontutilizing new brushes made with Natrafil® fiber. “More than ever, beauty consumers have an insatiable hunger for innovation. I’m thrilled to be part of discovering and showcasing the next wave of beauty must-haves,” says Anisa. Telwar,founder and president of Anisa International.
What: Anisa International presents Spiral Fusion, Silicone, Sponge, Casting Acrylic, Contour Collection
When: September 12-13, Studio 450, Sunwest Studio. Anisa International animations featuring Shana King, Beauty Director will be September 12th at 10 a.m. and 3 p.m. as well as on September 13th at 11:00 a.m. and 3:30 p.m.
Where: Booth 26
Web site: www.anisa.com
Animation overview
Shana King, Beauty Director of Anisa International and professional make-up artist, will showcase Natrafil® brushes as part of her trend driven looks for MakeUp in New York. Natrafil® has the appearance and texture of natural hair with additional features that make the launch of this brush line a truly groundbreaking event in the beauty industry. Not only is the cost more affordable for the everyday woman, but the issues common with synthetic brushes are nonexistent. “As a makeup artist, I have tried many different sets of brushes over the years. I have never come across a synthetic brush that has such similar pick up and application to natural hair. Through our efforts to create a product that delivers on all fronts, we have actually exceeded our own expectations,” says Shana King.
The four animations across the two day event will feature looks that range from ‘Sultry Illumination’ to ‘50s Barbarella’ to luxe looks featuring gold and safari driven inspiration. Ms. King will use a wide variety of Natrafil® brushes, most notably the Highlight, Accent, Contour brushes from the adesign 8 piece Natrafil collection, and the adesign Concurve™ liner . Additionally, the new three-piece Contour Collection will also be unveiled as part of the animation.
The Highlight Brush is an eye makeup brush that is designed for an unmatched application for a pop of color or subtle illumination to the cheek, eye, or brown bone.
Unique shape adds pop of color to brow bone
Sets concealer under eye area
Quick drying time
Reshapes to original form
Fibres were specifically chosen to pair with top industry trends in eye product formulas
The Accent Brush is an eye makeup brush with a versatile head shape that allows for use on the brow, eye, and cheek area with all product formulas.
Used to apply highlighting and illuminating powder to brow bone and cheeks
Versatile and can be used with powder and liquid based products
The Contour Brush is an eye makeup brush with an exceptional shape that blends shadows effortlessly while its dense head provides the control needed in the crease area.
Dense head provides control
Adds depth and dimension to crease area
Made using Natrafil® fibers, the Concurve™ Liner is an eye makeup brush that is actually designed for that specific purpose. Shaped expertly to fit the contours of the eyelid and brow, this brush makes makeup application easier, faster and more precise. Its patented design allows for expert eyeliner application and its shape is unlike any other brush currently on the market. Professional makeup artists agree that this is the solution that consumers have been waiting for, a true enhancement to everyday application.
The Contour Collection is sure to meet the needs of beauty-conscious women everywhere. With a specific design that features curves that work with the natural shape of the face, these brushes create depth and dimension. Comprised of a concealer, foundation and cheek brush, this collection provides soft, buildable coverage that can be generated with both powder and liquid products. Constructed with Natrafil® fibers, the brushes are easily cleaned and maintained.