Arbelle reveals the most profitable personalisation strategies for cosmetic brands

Published: 18-Sep-2025 Featured companies: Arbelle
Analysis

The paradox of choice has become a costly challenge, with the majority of consumers abandoning their carts when faced with too many options. Arbelle’s free webinar, “The ROI of Personalisation in Beauty,” will show how leading brands use personalisation to simplify decisions, improve the customer journey, and drive revenue growth

Join the webinar live with Arbelle’s Managing Director, Marcus Tamminen:

  • Date: Wednesday, September 24, 2025
  • Time: 3:00 PM CEST
  • Format: Live session + on-demand recording

Register here

“Choice should feel empowering, not paralysing,” said Marcus Tamminen, Managing Director at Arbelle. “That is why personalisation has already become a major revenue driver for leading beauty brands. I look forward to sharing what really works, what doesn’t, and how to grow ROI fast through smart personalisation.”

What attendees will learn

  • The latest consumer expectations and personalisation trends in cosmetics, and what they mean for conversion, AOV, and retention
  • Proven tools behind tailored beauty experiences that convert faster
  • Success stories from leading beauty brands
  • Key recommendations for monetising personalisation at scale in 2026

Bonus: Personalisation Pack (free for attendees)

All registrants receive an exclusive Personalisation Pack, including:

  • An in-depth report on the monetisation of personalisation in beauty
  • A simple, actionable blueprint to assess your current maturity and prioritise the right next steps
  • An invite-only access to Arbelle’s game-changing beauty AI tool

Why now

Beauty continues to expand with new SKUs, shades, formulas, and more. Yet, without smart personalisation, shoppers face a bigger paradox of choice than ever before.

Arbelle’s session will show cosmetic brands how to cut through the noise, guide consumers toward confident purchase decisions, and create a long-term competitive advantage.

Register now to join the webinar live on September 24 at 3:00 PM CEST or get access to the on-demand recording.

Featured companies

Arbelle is the trusted provider of cutting-edge beauty AI and AR solutions for cosmetic brands. Arbelle’s proprietary technology revolutionises beauty experiences across...
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Packaging

Opinion: Is a new name a new start for Brad Pitt's beauty brand?

Read more
Brad Pitt’s beauty brand makeover and new name is perfectly timed. But the Hollywood star has missed a trick, argues Johanna Augustin, CEO and Partner, Pond Design

Trending Articles

  1. Courage and Khazaka Courage and Khazaka offer two different product lines, the scientific skin analysis systems and devices for skin type determination and cosmetic advice
  2. Redensyl - the hair growth galvanizer Translating innovations from regenerative medicine to hair care.
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Opinion: Is a new name a new start for Brad Pitt's beauty brand? Brad Pitt’s beauty brand makeover and new name is perfectly timed. But the Hollywood star has missed a trick, argues Johanna Augustin, CEO and Partner, Pond Design
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Analysis: What really went wrong at REN Clean Skincare Founded in 2000 and acquired by Unilever in 2015, a lack of innovation and failure to move with the times are to blame for the brand’s demise a decade later
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Analysis: ‘Sephora Kids’ is not to blame for Drunk Elephant’s woes, chasing virality is Amid lagging sales and a backlash from tweens’ newfound obsession with the brand, can this once mighty skin care start-up regain its former glory?

Relevant companies

See more

Upcoming event

13th Annual Beauty Trends & Innovations Conference

24 September 2025 | London, UK See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Packaging

Opinion: Is a new name a new start for Brad Pitt's beauty brand?

Brad Pitt’s beauty brand makeover and new name is perfectly timed. But the Hollywood star has missed a trick, argues Johanna Augustin, CEO and Partner, Pond Design
You need to be a subscriber to read this article.
Click here to find out more.
Analysis

How Aussie beauty brands are winning over the world

Australia is a market where innovation thrives amid savvy, health-conscious consumers, so it is no wonder the region is producing globally successful beauty brands. Cosmetics Business explores the demand for Aussie beauty
You need to be a subscriber to read this article.
Click here to find out more.
Analysis

Africa’s $5 billion beauty revolution: The rise of science, culture and innovation

From tailored skin care to textured hair care, African brands are blending science, tradition and sustainability to lead one of the fastest-growing beauty sectors worldwide
You need to be a subscriber to read this article.
Click here to find out more.
Analysis

Trademark trouble: How beauty brands can safeguard global expansion

Beauty brands eyeing the lucrative Asian market need to be aware of trademark disputes. Tania Lovita, Principal at Suryomurcito & Co, offers the complete guide to best prepare for expanding your global reach
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

Analysis: ‘Sephora Kids’ is not to blame for Drunk Elephant’s woes, chasing virality is

Amid lagging sales and a backlash from tweens’ newfound obsession with the brand, can this once mighty skin care start-up regain its former glory?
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

From age ratings to skin care A to Zs: What’s the legacy of Sephora Kids one year on?

Brands, retailers and parents are getting a grasp on their responsibilities when it comes to getting the right products in Gen Z and Gen Alpha’s hands
You need to be a subscriber to read this article.
Click here to find out more.
Regulatory

Opinion: Has DEI become a dirty word in beauty?

At a time when employees are facing threats of diversity and equity rollbacks, Millie Kendall, CEO of the British Beauty Council, explains why the UK beauty industry must support its workforce and go one step further
Subscribe now