ARVAL, the historic dermocosmetic brand founded in 1955 by dermatologist Virgilio Vitali, opens a new chapter in its dermocosmetic expertise with COLLAGENIQUES, the new skincare line designed to support the skin through changes related to the loss of tone, elasticity, and firmness. This is an advanced formulation concept created to respond to the needs of skin that, over time, requires increasingly targeted, high-performance, and sensorially pleasing treatments.
For over seventy years, ARVAL has combined scientific research, formulation quality, and cosmetic innovation, developing face and body treatments that unite efficacy, comfort, and user pleasure. With COLLAGENIQUES, the brand expands its skincare vision through an advanced beauty routine designed to enhance visibly firmer, fuller, smoother, and more radiant skin.
With the natural slowdown in collagen production, the skin progressively tends to lose structure, density, and firmness. COLLAGENIQUES was created precisely to address this contemporary need, offering a targeted response through advanced formulas, enveloping textures, and a sophisticated yet essential skincare approach.
At the heart of the line is the exclusive NeoCollagen Complex, an innovative formulation technology designed to support the skin’s natural collagen production, promote multi-level hydration, and help preserve tone, elasticity, and skin comfort. An advanced combination aimed at visibly improving the appearance of the skin, restoring firmness, softness, and radiance.
The recent debut of COLLAGENIQUES introduced the first two treatments in the range: Plump Serum, a high-performance plumping concentrate with a silky, lightweight texture, designed to give the skin a fresher, firmer, and more radiant appearance; and Plump Cream, a 24-hour nourishing and lifting facial treatment that combines hydration, comfort, and smoothing action, leaving the skin softer, more toned, and visibly more relaxed.
Today, the line expands with new treatments designed to complete the COLLAGENIQUES skincare routine, confirming ARVAL’s commitment to developing an increasingly complete cosmetic program dedicated to skin tone, volume, and firmness: Plump Cleansing Mousse, Plump Eyes & Lips, and Plump Overnight Mask.
Plump Overnight Mask – a plumping and hydrating face mask designed to work overnight, when the skin is naturally more receptive to treatments. Its creamy, enveloping texture supports the skin’s natural nighttime regeneration processes, helping it regain comfort, firmness, and radiance upon waking. The formula combines NeoCollagen Complex and Hyaluronic Acid with nourishing and soothing active ingredients such as Vitamin E, Sunflower Oil, and Calendula Extract, for visibly softer, smoother, and more radiant skin.
Plump Eyes & Lips – a targeted treatment dedicated to the most delicate areas of the face, designed to smooth, densify, and improve the appearance of the eye contour and lips. Thanks to the combined action of NeoCollagen Complex, Hyaluronic Acid, Shea Butter, and botanical extracts of Rose and Calendula, it helps reduce expression lines and signs of dehydration, leaving the eye area brighter and the lip contour more defined and smooth.
Plump Cleansing Mousse – a soft and delicate cleansing mousse that cleanses the skin while respecting its natural balance. Enriched with NeoCollagen Complex and Alpha Hydroxy Acids with gently exfoliating and illuminating action, it helps remove impurities and makeup residue, leaving the skin more toned, even, and radiant, perfectly prepared for subsequent treatments.
To celebrate the official launch of COLLAGENIQUES, ARVAL chose the setting of Terrazza Ma.Re, in the heart of Piazza Duomo in Milan, where on May 27, 2026, “Girls Dinner Is Served” took place—an exclusively female dinner experience designed to present the new line and communicate its values, innovation, and contemporary vision.
An evening that brought together a select group of talents, creators, influencers, and brand guests in an elegant and contemporary setting, featuring beauty conversations, conviviality, and a privileged view over the city rooftops. A moment of sharing that fully embodies the spirit of COLLAGENIQUES: evolved, refined, and contemporary skincare designed to naturally accompany the daily beauty rituals of today’s women.
Talents present at “Girls Dinner Is Served”:
Alice De Bortoli, Anna Gagliano, Bianca Lea Donatelli, Carlotta Bertotti, Cecilia Capriotti, Cosmary Fasanelli, Eléna Hazinah, Eleonora Sesana, Elisa Liistro, Elisa Maino, Giada Todesco, Ginevra Giaccherini, Giordana La Mela, Giulia Paglianiti, Giulietta Cavagliá, Giulia Ferrarelli, Giorgia Palmas, Marika Ferrarelli, Khady Gueye, Kessy Tejada, La Cindina, Mely Tejada, Laura Devika, Madalina Caminschi, Martina Pagani, Nicole Micoli, Noemi Sansoldo, Raffaella Zardo, Sara Croce, Soraia Allam Ceruti, Giulia Paglianiti, Virginia Bellora, Virginia Stablum, Yousra Chaouki.