Beauty Focus 2011: Social media & beauty blogging

Published: 2-Apr-2011

Mike Ramseyer: Ceo, Mymarketmonitor

MIKE RAMSEYER

CEO, Mymarketmonitor

Mike owned and ran a media evaluation company working with retailers before creating specialist beauty media insight company mymarketmonitor. Initially delivering insight on press marketing of every beauty brand in the UK, the team then embraced social media opportunities and now monitors 100 million social media pages every 20 minutes in 12 languages. It now has contracts with many major global beauty brands, helping them manage their engagement process.

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Trending Articles

  1. Seen snaps up former Ulta Beauty boss as Chief Marketing Officer Linh Peters previously served as Head of Loyalty Marketing and Strategy at Ulta Beauty, overseeing the US beauty retailer’s loyalty programme and personalisation engine
  2. L'Oréal, LVMH and Luxottica named preferred buyers of Giorgio Armani empire The late Italian fashion designer has given purchasing priority to L'Oréal, along with LVMH, owned by the world’s richest man, Arnault Bernard, and eyewear brand Luxottica
  3. Glossier names Colin Walsh CEO as it aims to become ‘a true legacy brand’ Walsh, who has previously helmed the beauty divisions of Ouai and Procter & Gamble, will join the beauty company in October
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    Maison Francis Kurkdjian turns heads with new $28,000 bottle of Baccarat Rouge 540 The fragrance giant has shocked consumers with its latest launch. Only 54 bottles of new Baccarat Rouge 540 Édition Millésime will be created each year, housed in a red crystal bottle with a 24-carat gold cap
  5. La Roche-Posay lands Law Roach for punny partnership marking 50th anniversary The L’Oréal-owned skin care brand has brought in the celebrity stylist alongside a cast of experts and creators for its ‘Brand Name’ Campaign in an attempt to connect with younger generations

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