Following a complaint by Anglo-Dutch chemicals giant Unilever, the Parisian commercial court has forbidden German cosmetics company Beiersdorf from making, distributing, advertising or promoting its Nivea Pocket deodorants in France.
Beiersdorf pulls pocket-sized deodorants from France
Unilever took action against Beiersdorf over 'parasitic' Nivea deodorants
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Packaging
Opinion: Louis Vuitton’s strategic leap into beauty and brand protection – from monogram to make-up
The brand’s debut make-up line La Beauté marks more than just another brand expansion – it is a strategic move that blends design heritage, intellectual property (IP) strength and luxury positioning, argues IP specialist at Reddie & Grose Georgina Tanner