Epigenetics, the branch of science that studies the interactions between environmental factors and DNA, will soon influence the skin care goods taking pride of place in our bathrooms.
At least, that will be the case if Beiersdorf, the multinational behind Nivea, Eucerin and La Prairie, has any say in the matter.
The Hamburg-based company – which employs around 1,000 researchers working to pinpoint the most impactful innovations – has been researching epigenetics since 2008.
In late 2021, it received a patent for its Skin Age Clock technology, described as an “important milestone” in epigenetic anti-ageing research.
This means it has now “reached a stage of research that brings substantial epigenetic rejuvenation of skin cells within reach”, says Dr Marc Winnefeld, Head of the Applied Skin Research Department at Beiersdorf.