Beyond Beauty Paris 2011 - Keeping the momentum going

Published: 27-Oct-2011

Beyond Beauty continues to attract visitors to central Paris each year and 2011 saw the show host its ninth edition. Focusing predominantly on end product, the show attracted more international delegates and exhibitors than ever before, while keeping that quintessential French feel. Highlights of the show include the Zoom area, showcasing new and emerging brands and the Beauty Challenger Awards which honour the best new beauty brands of the year

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The ninth edition of Beyond Beauty (12-14 September) was deemed another successful edition of the show continuing last year’s return to form, and the event is slowly but surely attracting more visitors and a broader international contingent. Katie Middleweek reports from the show

Beyond Beauty 2011 certainly had a lot to live up to as its predecessor, 2010’s show, had really shown that the financial troubles were nearly a thing of the past and that the C&T market was regaining its momentum in Europe. And Beyond Beauty 2011 did not disappoint.

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