BlueGem acquires Instagram native make-up brand ICONIC London

Published: 10-Jul-2018

The investor behind Liberty London and Jack Wills will help the colour cosmetics brand expand into the US later this year

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Private equity firm BlueGem Capital has acquired UK make-up brand ICONIC London.

The Instagram native brand will join BlueGem's growing portfolio of brands, which includes QMS Medicosmetics, Liberty London, Jack Wills and Mamas & Papas.

Having launched three years ago, ICONIC London has

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