Sales of Brazilian products to consumers in Arab countries have reached over $5m, according to data from the overseas promotion project Beautycare Brazil.
Brazilian beauty brands gain popularity in MENA region
Sales of Brazilian products to consumers in Arab countries have reached over $5m
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Upping the tempo in Latin America
Read moreLed by the region’s powerhouse, Brazil, the beauty and personal care business in Latin America continues to thrive. This article examines growth drivers in key markets
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Fragrance
Essential Parfums receives investment from Style Capital to support international expansion
The fast-growing Parisian niche fragrance house has been backed by private equity firm Style Capital, with the aim of taking Essential Parfums to the next level in terms of product offering and distribution
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Finance
Fake followers, real risks: 5 ways brands can deal with social media impersonators
Fraudulent accounts on social media pretending to be beauty companies is a growing issue, posing a threat to customer safety and brand integrity. Iona Silverman from law firm Freeths reveals what entrepreneurs should do when fake accounts appear
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Hair Care
GHD unveils first AI-powered styler that turns traditional heat technology on its head
The hair tools brand has launched artificial intelligence (AI)-powered GHD Sculpt to mark its 25th anniversary, which it claims will disrupt the industry – a styler that measures hair temperature instead of plate temperature to deliver ‘zero damage’