Sales of Brazilian products to consumers in Arab countries have reached over $5m, according to data from the overseas promotion project Beautycare Brazil.
Brazilian beauty brands gain popularity in MENA region
Sales of Brazilian products to consumers in Arab countries have reached over $5m
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Upping the tempo in Latin America
Read moreLed by the region’s powerhouse, Brazil, the beauty and personal care business in Latin America continues to thrive. This article examines growth drivers in key markets
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Finance
Rituals pledges €20 million to improve youth mental wellbeing worldwide
The Dutch beauty brand is investing €20m in youth mental wellbeing programmes over the next two years to help ‘proven approaches reach more young people’, supporting initiatives focused on creating ‘resilience’ and ‘connection’
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Hair Care
Mielle kicks off second season as NFL’s Official Textured Hair Care Partner
Hair care brand Mielle adds Philadelphia Eagles quarterback Jalen Hurts and Houston Texans defensive end Will Anderson Jr. to its NFL roster as it builds on its existing partnership with the American football league