Brazilian C&T market posts excellent 2007 growth
According to Kline & Co, working in conjunction with Factor de Solucao, the Brazilian C&T market grew by an impressive 13.9% in 2007. The study, which forms part of Kline & Co’s Global Cosmetics and Toiletries program, discovered that sales of C&T products in Brazil reached a record BRL22.8m last year.
According to Kline & Co, working in conjunction with Factor de Solucao, the Brazilian C&T market grew by an impressive 13.9% in 2007. The study, which forms part of Kline & Co’s Global Cosmetics and Toiletries program, discovered that sales of C&T products in Brazil reached a record BRL22.8m last year.
This was largely due to the make-up category posting an 18.6% growth rate, climbing from BRL1.4m in 2006 to BRL1.7m last year. The hair care sector also increased by 14.8%, driven specifically by sales of hair colouring products, which grew by 18.2% during this period.
Sérgio Rebêlo, managing director of Factor de Solucao and Kline Group shares his thoughts on the market swell: “2007 was the year of the multinational company in Brazil, with top tier companies growing faster than smaller participants in the country. This movement was lead by companies such as Avon, who due to years of poor results in Brazil, due to fierce competition from Brazilian Natura, increased its sales by over 26% through a restructuring process that renewed the company’s portfolio. Other global players such as L’Oréal and Beiersdorf have also benefited, focusing heavily on developing functional products and investing heavily in advertising.”