Bully relaunches for retail

Published: 27-Mar-2014
Fragrance Retail

Former French perfume label Bully relaunches as Buly, a fragrance brand and retail concept

You need to be a subscriber to read this article.
Click here to find out more.
Bully relaunches for retail

The former French perfume label Bully, famous for its perfumed vinegars, has been relaunched as Buly, a fragrance brand and retail concept in Paris. Revitalised by Victoire de de Taillac, founder of the French Beauty Club, and her husband, designer Ramdane Touhami, the outlet opened on 25 March at 6 rue de Bonaparte in the 6th arrondissement.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Media
Lancôme taps Martha Stewart for La Vie est Belle Very Cherry fragrance launch

Lancôme taps Martha Stewart for La Vie est Belle Very Cherry fragrance launch

Read more
The L’Oréal-owned beauty brand has partnered with Stewart for its first ever woody cherry scent

Trending Articles

  1. Chanel celebrates Coco Mademoiselle Crush Absolu launch with kiosk pop-up The luxury brand’s pop-up has opened outside of UK department store John Lewis in London, with visitors able to discover Chanel’s first addition to its Coco Mademoiselle fragrance franchise in six years
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Lilac and lavender are taking over beauty: 6 new launches leaning into the trend As soft shades of purple slowly take over everything from colour cosmetics to skin care packaging, discover the best beauty launches centred around lilac and lavender tones
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Exclusive: Gen Z make-up brand Lottie London breaks into fragrance The British brand’s new perfumes have been created in partnership with streaming service Netflix, inspired by the television show Outer Banks
  4. Sephora unveils Sephoria Europe ticket price and sale date for inaugural UK beauty festival The LVMH-owned beauty retailer has also unveiled more details about the running order of the event, which is set to take place at 180 Studios in London from 17 to 18 October 2026
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Coty faces lawsuit over licence dispute for David Beckham’s fragrance brand The lawsuit is seeking damages of up to $41 million over allegations that allege Coty, the French beauty giant, sold former England football player David Beckham’s fragrances in US petrol stations

Upcoming event

Anti-Ageing & Skin Health: The Actives Driving Growth

10 September and 17 September 2026 | Virtual See all

You may also like

Media
Lancôme taps Martha Stewart for La Vie est Belle Very Cherry fragrance launch

Lancôme taps Martha Stewart for La Vie est Belle Very Cherry fragrance launch

The L’Oréal-owned beauty brand has partnered with Stewart for its first ever woody cherry scent
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Lilac and lavender are taking over beauty: 6 new launches leaning into the trend

Lilac and lavender are taking over beauty: 6 new launches leaning into the trend

As soft shades of purple slowly take over everything from colour cosmetics to skin care packaging, discover the best beauty launches centred around lilac and lavender tones
Fragrance
Chanel celebrates Coco Mademoiselle Crush Absolu launch with kiosk pop-up

Chanel celebrates Coco Mademoiselle Crush Absolu launch with kiosk pop-up

The luxury brand’s pop-up has opened outside of UK department store John Lewis in London, with visitors able to discover Chanel’s first addition to its Coco Mademoiselle fragrance franchise in six years
Fragrance
iRomaScents take home the prize for the Technology & Digital Innovation Category in the Cosmetics Business Innovation Awards

iRomaScents take home the prize for the Technology & Digital Innovation Category in the Cosmetics Business Innovation Awards

Judge Guive Balooch, Global Vice President: Tech and Open Innovation at L'Oréal, highlighted the innovation’s AI driven interface, personalisation and 90% conversion ratio as an impressive advancement from the traditional fragrance retail experience.
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance
Rapper Ice Spice enters beauty with first-ever fragrance In Ha Mood

Rapper Ice Spice enters beauty with first-ever fragrance In Ha Mood

In Ha Mood, created in partnership with Revlon, is a floral fruity amber eau de parfum said to ‘capture the confident, magnetic energy’ of the 26-year-old American artist. It is on sale exclusively at Ulta Beauty
You need to be a subscriber to read this article.
Click here to find out more.
Body Care
Exclusive: Mona Kattan’s Kayali fragrance brand breaks into lip and body care

Exclusive: Mona Kattan’s Kayali fragrance brand breaks into lip and body care

The Middle Eastern-inspired scent-layering brand is expanding its portfolio to add ‘another dimension’ to its fragrance empire. Kayali CEO Mona Kattan tells Cosmetics Business why the brand is entering body care and lip care, and why now
Finance
Ulta Beauty adds specialty retail executive to board of directors

Ulta Beauty adds specialty retail executive to board of directors

Brieane Olson, CEO of Pacific Sunwear, will join Ulta Beauty’s board of directors at the end of the month, bringing more than 20 years experience in specialty retail to the role
Subscribe now