Burberry withdraws beauty business from South Korea

Published: 21-Jan-2014

Burberry beauty to pack up remaining Korean outlet

You need to be a subscriber to read this article.
Click here to find out more.

The cosmetics division of Burberry is expected to pull out of Korea after two years of poor sales.

Only a single outlet still operates at the Lotte Department store in central Seoul after the shop in Lotte’s Daejeon store closed last month. As a sign of hard times, Burberry Beauty recently tried to reignite sales with promotions and discounts - sales tactics it once rejected.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like