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Trending Articles

  1. Cosmetics Business reveals the top 5 fragrance trends of 2025 in new report From boozy notes to sleep scents and solid perfumes, the latest trends highlight the transformational effect that young Gen Z consumers are having on fragrance
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    Kérastase launches ‘House of Gloss’ London pop-up to celebrate Gloss Absolu debut The interactive pop-up in London’s Soho features expert masterclasses, scalp diagnostics and exclusive consumer experiences
  3. Meet the winners: Pure Beauty Global Awards 2025 Pure Beauty’s leading international awards ceremony showcased the best in the business, with winners including e.l.f. Beauty, Glow Recipe and Sol de Janeiro
  4. Elemis accelerates its Formula 1 partnership with new pop-up at Harrods The activation at the luxury department store builds on the deal sealed between the British brand and the Aston Martin Aramco Formula One Team
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    Merit Beauty breaks into sun care with ‘years in the making’ tinted sunscreen The Uniform Tinted Mineral SPF 50 is the US brand’s second-ever complexion product and took 50 rounds of formulations to nail its proprietary pigment dispersion technology

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