Carolina Herrera rewards innovation

Published: 10-Nov-2006

The Carolina Herrera 212 Innovation awards were inaugurated at London's Notting Hill Electric Cinema last night - a fitting backdrop to celebrate innovation in the film industry.


The Carolina Herrera 212 Innovation awards were inaugurated at London's Notting Hill Electric Cinema last night - a fitting backdrop to celebrate innovation in the film industry.

Focusing on a different creative area each year, the company chose the film industry to kick off the event and challenged up and coming directors to create a five minute short to describe the essential elements of the Carolina Herrera brand: innovation, youth and Manhattan. The winner was awarded with a place on a short course at the National Film and Television School, tailored to suit the winner's particular area of interest and the subsequent opportunity to shadow a major UK film director on their current project.

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