Cosmetics Business picks: 9 new beauty launches for March 2026

By Lollie Hancock | Published: 6-Mar-2026

Skin care by Tatcha and Dr Barbara Sturm, fine fragrances from Chanel and Dolce & Gabbana and new era technology from Shark Beauty and FaceGym make up some of the biggest beauty launches from the past week

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There is a lot on offer from beauty brands this week, with the biggest launches spanning skin care, technology, hair care, colour cosmetics, fragrances and even beauty accessories.

Beauty technology continues to improve, with FaceGym launching a new at-home Electrical Muscle Stimulation (EMS) sculpting device, while Shark Beauty makes wet-to-dry styling easier than ever before with its latest release.

New products from Tatcha and Dr Barbara Sturm offer levelled-up skin care,  alongside colour cosmetics launches from Patrick Starrr’s One/Size and Kylie Jenner’s Kylie Cosmetics.

Plus, John Frieda has introduced a new frizz-fighting range as it unveils its new look.

Read below to discover the full list.


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Tatcha

Cosmetics Business picks: 9 new beauty launches for March 2026

The Milky Sunscreen SPF 50+ PA++++ is a lightweight formula delivering broad-spectrum protection.

The product is designed to feel like skin care, offering protection and correction in a single step, with encapsulated ectoin and vitamin E to support cellular hydration and help repair the skin barrier.

Tatcha claims that clinical results showed  96% agree skin feels calm and soothed after two weeks of use.

$50, tatcha.com

Kylie Cosmetics

Cosmetics Business picks: 9 new beauty launches for March 2026

Kylie Cosmetics’ Precision Pout Lip Liner has four new cool tones in its line-up: Cool Nude, Chill Brown, Moody Nude, and Something Greige.

The ultra-precise, wooden pencil lip liners deliver a seamless, tug-free application that stays put without smudging.

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