On 16 June 2020, the Cosmetic Supervision and Administration Regulation (CSAR) was published by the State Council of the People’s Republic of China, stipulating that toothpaste shall be regulated in line with General Cosmetics.
CSAR (Article 77) also indicates that toothpastes are permitted to make claims of preventing caries, inhibiting dental plaque, fighting dentin sensitivity and alleviating gum problems, etc, providing that appropriate efficacy testing has been conducted.
A regulatory timeline
On 16 March 2023, in order to implement the provisions of the CSAR, the Administrative Measures on Toothpaste were published by the State Administration for Market Regulation (SAMR), with the aim of standardising toothpaste production and operation activities, strengthening toothpaste supervision and management, ensuring toothpaste quality and safety, protecting consumer health and promoting the healthy development of the toothpaste industry.
This regulation comes into force on 1 December 2023.