Cleanse, tone and moisturise: 49% of women still follow this skin care rule

Published: 3-Sep-2019
Media Skin Care

A new survey by beauty brand Astral reveals the current beauty habits of UK women – and show that not much has changed

You need to be a subscriber to read this article.
Click here to find out more.

Almost half of UK women (49%) live by the traditional skin care mantra: ‘cleanse, tone and moisturise’.

Despite a

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Vichy’s longevity science play addresses hair loss and zombie cells

Read more
Hair renewing serum Dercos Aminexil Clinical R.E.G.E.N. Booster, and Neovadiol Longevity Revolumizing Cream for boomers, are the L’Oréal-owned dermatological brand’s first longevity-focused launches, and more are in the pipeline

Trending Articles

  1. Seen snaps up former Ulta Beauty boss as Chief Marketing Officer Linh Peters previously served as Head of Loyalty Marketing and Strategy at Ulta Beauty, overseeing the US beauty retailer’s loyalty programme and personalisation engine
  2. La Roche-Posay lands Law Roach for punny partnership marking 50th anniversary The L’Oréal-owned skin care brand has brought in the celebrity stylist alongside a cast of experts and creators for its ‘Brand Name’ Campaign in an attempt to connect with younger generations
  3. The best in British beauty: who made the cut Rare Beauty, Maison Francis Kurkdijan and Dr Sam's are just some of the exciting brands among the Pure Beauty Awards finalists this year
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Why scar care is beauty’s next breakout trend As the beauty industry caters for a more diverse range of skin needs, Julia Wray explores how ingredients makers are tapping scar care as the next skin and body care trend
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    L’Oréal Paris dethrones Charlotte Tilbury as UK’s top beauty brand on social media The French beauty heavyweight’s social media success was driven by an estimated 14,523 TikToks videos mentioning the brand, which showcases its status as a ‘legacy brand’

Upcoming event

13th Annual Beauty Trends & Innovations Conference

24 September 2025 | London, UK See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Vichy’s longevity science play addresses hair loss and zombie cells

Hair renewing serum Dercos Aminexil Clinical R.E.G.E.N. Booster, and Neovadiol Longevity Revolumizing Cream for boomers, are the L’Oréal-owned dermatological brand’s first longevity-focused launches, and more are in the pipeline
Hair Care

Exosomic peptides & resveratrol: latest patented innovation for skincare

Vytrus Biotech unveils its latest patented innovation: Exosomic peptides and resveratrol, harnessing the regenerative power of natural plant exosomes
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

Hourglass Cosmetics founder acquires and relaunches Nature of Things

Hourglass Cosmetics founder, Carisa Janes, discusses the fine balance in refreshing cult bath, body and skin care brand Nature of Things, while also retaining the original work that was put into it
You need to be a subscriber to read this article.
Click here to find out more.
Research & Development

The three types of science-savvy skin care consumers set to drive €4bn of beauty sales growth

‘Clinical Seekers’, ‘Skin Care Hackers’ and ‘Effortless Quality Enthusiasts’ value clinical efficacy but are not necessarily loyal to brands in their multi-step routines, according to a new report by L.E.K Consulting
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

UK exclusive: The Inkey List wipes Instagram feed to promote No BS campaign

The British company is calling out ‘paralysing’ skin care routines and said the ultimate aim of the new campaign is for the brand to be even more synonymous with simplified skin care
Skin Care

Haut.AI launches Skin.Chat – The AI skincare advisor that shops for you

Haut.AI, the award-winning leader in AI-powered skin analysis and personalisation, today announced the launch of Skin.Chat, the only skincare-specialised AI consultant built by scientists
Research & Development

Kolmar Korea aims to capture global skincare market with “uniquely Korean” cleansers and facial masks

Kolmar Korea, a leading global cosmetics ODM (Original Development Manufacturer), is ramping up its international skincare strategy with K-beauty products that spotlight “uniquely Korean” natural ingredients
Subscribe now