Cosmetic serums are applied to the hair, skin or nails for a desired effect. They tend to be made with expensive ingredients, costing an average of $17 to $200 per ounce, to deliver a significant, visible effect. With premium skin care growing in popularity, serums are attracting discerning consumers in increasing numbers.
Cosmetics serums forecast for growth
Global serums market set to increase to $6.87bn by 2020, with Americas the top current market
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Global beauty drinks market set to grow 11.5% to 2019
Read moreThe trend is growing as consumers welcome the concept of "beauty from within"
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Hair Care
Hair Care Trends 2026: Innovations for the Next Generation of Hair Health - ON DEMAND NOW
This special two-part webinar, the fifth and final Cosmetics Business Roundtables event for 2025 explored Hair Care Trends 2026: Innovations for the Next Generation of Hair Health. Part one took place on 4 December and part two on 11 December — sign up once for access to both
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Colour Cosmetics
Opinion: The digital beauty sampling boom set to take over in 2026
Digital beauty sampling is no longer just an optional way to promote a brand. Instead, it is growing into a marketing mainstay that can help propel businesses even further. Will Glynn-Jones, founder of Send Me a Sample, explains