Cosmetic serums are applied to the hair, skin or nails for a desired effect. They tend to be made with expensive ingredients, costing an average of $17 to $200 per ounce, to deliver a significant, visible effect. With premium skin care growing in popularity, serums are attracting discerning consumers in increasing numbers.
Cosmetics serums forecast for growth
Global serums market set to increase to $6.87bn by 2020, with Americas the top current market
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Colour Cosmetics
Aptar Beauty and Clarins launch the Double Serum Hybrid Foundation
Following the successful launch of the new Double Serum in 2024, Clarins now introduces the Double Serum Foundation. This breakthrough innovation uses a similar custom packaging as the worldwide best-selling skincare serum, with patented two-in-one dispensing technology and progressive dosage
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Skin Care
How 100-year-old Weleda plans to dominate the market for another century
Weleda has established its reputation in the beauty industry for more than a century, with hero products such as Skin Food remaining top sellers even to this day. But how exactly does the business plan to stay relevant for the next 100 years?