Already a standout trend across skin care and personal care for its convenience, portability, and precision, stick formats continue to gain traction among brand owners and retailers in key markets.
Driven by evolving consumer demand for simplicity, performance, and sustainability, Cosmewax is taking the concept further by developing multifunctional, hybrid stick solutions. These innovations combine multiple functions into a single, sensorial experience—aligning with the growing preference for streamlined routines without compromising efficacy.
As an example of this approach, Cosmewax presents its Hybrid Cleansing & Shaving Balm-Stick for Dermaplaning, recently selected for the New Product Expo at PLMA Amsterdam 2026, one of the most influential international trade events for private label innovation.
Hybrid cleansing & shaving balm-stick for dermaplaning
What differentiates this innovation is its ability to merge skin care, shaving, and cleansing into a single solid format—offering both technical performance and a refined sensorial experience. Its waterless, silicone-free base ensures optimal glide while supporting sustainability goals increasingly valued by cosmetic brands and retail buyers. May 2026
Cosmewax, a leading cosmetics contract manufacturer for the global beauty industry, is redefining one of the fastest-growing formats in cosmetics: the stick. Already a standout trend across skin care and personal care for its convenience, portability, and precision, stick formats continue to gain traction among brand owners and retailers in key markets
Featuring a vegan formula with 97% natural origin ingredients, it melts upon contact into a silky glide that protects the skin, then transforms with water into a light, milky cleanser.
Enriched with botanical oils such as soy, almond, jojoba, and chamomile, along with soothing bisabolol, it delivers both performance and skin comfort—even for sensitive skin.
The result is a complete hybrid ritual that combines shaving and cleansing in one efficient step.
Key benefits include:
- Dual-action shaving and cleansing in one step.
- Smooth glide for precision and reduced irritation.
- Transformative texture for enhanced user experience.
- Skin barrier protection and post-shave comfort.
- Non-comedogenic, residue-free performance.
- Vegan formula with high content of natural origin ingredients.
- Waterless format supporting sustainability initiatives.
This launch reinforces Cosmewax’s position as a strategic partner for brands and retailers seeking cutting-edge solutions in categories such as skin care innovation and sustainable cosmetics.
