Coty has launched a new Fragrance Club that brings together fragrance experts, educators, creators and community leaders within the beauty giant’s own fragrance teams.
Described as a new “global community”, it launched in Paris, France, on 15 October, bringing together members from Europe, the UK, US and China.
Members will meet for discussions, workshops, immersive experiences and co-creation opportunities, sharing perspectives on consumer behaviour, cultural trends, creative storytelling and fragrance innovation.
Participants will engage directly with Coty perfumers, including Nathalie Lorson, Amandine Clerc-Marie, Meabh McCurtin, Julie Massé, Fabrice Pellegrin and Delphine Lebeau.
Coty stated that it aims to benefit from the “communities shaping fragrance today”.
Jean Holtzmann, Chief Brands Officer, Coty Prestige, said: "Coty has been creating fragrances for more than a century, but the culture around fragrances is dynamic.
“Today, new communities and voices are changing how people discover, understand and experience scent.
“The Coty Fragrance Club brings those perspectives together with our own fragrance expertise, creating a continuous dialogue around where the category goes next.”
Coty said the initiative launched at a time when the way consumers discover, discuss and experience fragrance has been changing rapidly.
The Rimmel London owner pointed to social platforms such as TikTok, which have created new communities around fragrance and given experts, educators and creators a platform, particularly among Gen Z consumers.
Following its launch in Paris, the Coty Fragrance Club will continue as an ongoing global community, with Coty teams coming together regularly to exchange perspectives on fragrance culture, innovation and consumer engagement strategies.
Coty is reinforcing its fragrance know-how following the loss of its Gucci licence, which it had held for the past ten years.
L’Oréal is set to take on the Kering-owned brand’s fragrance and beauty development from 2028.
The conglomerate has also faced a setback elsewhere in its fragrance licensing business with the loss of David Beckham’s fragrance line to Interparfums at the start of the year.
Coty also recently named Soraya Benchikh CFO,, who succeeded Laurent Mercier.
The appointment follows the new operating structure Coty put in place on 2 July, which has brought commercial decision-making closer to the markets Coty operates, and combined research and development (R&D) and supply chain into a single function.
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