Coty to market Lagerfeld line

Published: 16-Jul-2007

Coty has signed an exclusive licensing agreement with Karl Lagerfeld to market the designer's line of fragrances. Lagerfeld is not new to the world of fragrance: the designer's collection featured in Unilever's former fragrance portfolio, which is now in Coty's hands.


Coty has signed an exclusive licensing agreement with Karl Lagerfeld to market the designer's line of fragrances. Lagerfeld is not new to the world of fragrance: the designer's collection featured in Unilever's former fragrance portfolio, which is now in Coty's hands.

“Karl Lagerfeld is one of the, if not the, most influential fashion icon, idol and trendsetter of the 20th Century, and no doubt his legacy will be idolized by generations to come. His magnetic personality, powerful charisma and undeniably prestigious styles are coveted by celebrities, designers, and consumers worldwide,” said Bernd Beetz, ceo at Coty. “We are thrilled to have this opportunity to work together to market the signature line of Lagerfeld fragrances.”

No doubt Coty has noticed that several high profile fashion designers have been snapped up by fragrance houses recently. In the latest spate of licensing agreements, Selective Beauty has added John Galliano and Jimmy Choo to its books.

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