The 7 Virtues has dominated the clean perfume space in North America, and now they are one of the select brands joining the highly anticipated UK launch of Sephora.
The Canadian social enterprise has UK roots - their collection was designed by perfumers at CPL Aromas in at their UK office in Bishop’s Stortford. The 7 Virtues model of “Make Perfume Not War'' has proven to be a huge success, with Vanilla Woods becoming the top selling clean perfume at Sephora in USA & Canada. Best-selling author & brand founder, Barb Stegemann named her aromatherapy beauty brand after her book, The 7 Virtues of a Philosopher Queen. Now in its 8th edition, this book has empowered women to launch social enterprises, end bullying, and run for office. She brought the thesis to life when her best friend was wounded serving in the Canadian Forces. Inspired to continue his peace mission, she started buying sustainably sourced essential oils from nations rebuilding after war or strife to make perfume.
The 7 Virtues is more of a movement than a brand with Stegemann, a highly sought after inspirational speaker, delivering talks throughout North America on living & leading in an illogical world. “We were creating clean, sustainably sourced perfumes before it was cool,” says Stegemann. “Using our platform to ignite women to set intentions and actualize their dreams is the most rewarding, yet unexpected part of our journey.”
The 7 Virtues perfumes are available in 600 Sephora stores in North America as well as online in 13 EU countries including Sephora France, Italy, Germany, Sweden and beyond in the equivalent of the Clean at Sephora category, known as “Good For”. With the seal of approval as a “Clean” and “Good For“ perfume collection, all of The 7 Virtues perfumes are hypoallergenic and formulated without ingredients such as phthalates, parabens, formaldehyde, UV inhibitors, and sulfates.
They are made with 22-25 per cent fragrance oils and infused with organic sugar cane alcohol. Vanilla Woods made with sustainably sourced vanilla from Madagascar Santal Vanille made with sustainably sourced sandalwood oil from Sri Lanka Lotus Pear made with sustainably sourced geranium from Egypt Blackberry Lily made with sustainably sourced vetiver from Haiti.