All eyes are on Brazil’s booming beauty and personal care market,
but cosmetics regulations in the country remain complicated, says
Claudia de Lucca Mano
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The Brazilian personal care and cosmetics market is one of the largest
in the world. Every cosmetic manufacturer or distributor looking to
expand abroad is bound to be looking at the country, which is set to
host the next World Cup (2014) and Olympics (2016). But before
companies can enter and explore this huge market, they need to
understand and overcome the red tape surrounding regulatory
requirements.
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