L’Oréal Paris has developed a new line of facial cleansing products inspired by the needs of professional make-up artists. The De-maq expert range was created in response to the growing number of long lasting, waterproof and high performance colour cosmetic formulations on the market, and is said to combine the French brand’s expertise in skin care and colour cosmetics. The six-sku line features products for eyes, lips and face in a number of textures and formats.
Products include Absolute Eye and Lip Make-up Remover, a bi phase product designed to remove waterproof mascara and non-transfer lipstick; Rich, Ultra- Effective Make-up Removing Cloths, containing a more concentrated formula than other cloths; Milk to Toner 2 in 1 Makeup Remover, which transforms from a cleansing milk to a fresh toner; Cashmere Expert Make-up Remover; Velvet Crème Wash Expert Make-up Remover; and Elixir Concentrate Ultra Make-up Remover, a concentrated gel formulated for waterproof mascara.