DeWolf Chemical names Bret Schweid market development manager
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Ingredients
Why Hygienification of Beauty is the next major shift in personal Care, according to Symrise
Personal care is entering a new phase. Modern hygiene principles such as protection, balance, and prevention are increasingly moving beyond cleansing into everyday leave‑on products, giving rise to a new paradigm: Hygienification® of Beauty. By tracking changing consumer needs, Symrise is actively shaping this transformation with innovative solutions that empower brands to pioneer a new frontier of proactive, microbiome-supporting care.
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