Elegantes London has appointed Charlotte Weatherall as Head of Global Sales & Marketing.
Weatherall joins the high end fragrance brand with more than 17 years of sales and marketing experience in the luxury hospitality industry.
She was previously Director of Sales & Marketing for hotels Turnberry, The Balmoral and Cameron House.
Her main responsibilities will include growing global distribution and sales in key destinations such as London, Milan and the Middle East in partnership with the likes of Fortnum & Mason, Mazzolari and Soul Drops.
Elegantes described the new appointment as a key moment in its global expansion.
She will also be in charge of developing Elegantes' e-commerce platform as well as the Elegantes Club, an exclusive membership platform for fragrance fans.
Founders Thomas and Dagmar Smit commented on the announcement:
“Since our launch in February, the success of Elegantes London has been beyond expectation and we have experienced great demand for our exquisitely crafted and elegant fragrances.
“We are delighted that Charlotte Weatherall now joins our Elegantes Family as Head of Global Sales & Marketing bringing her unique, creative approach and a wealth of hospitality experience, having worked in some of the finest hotels around the world.
“Charlotte will be focused on developing our guest experiences including the Elegantes Club, a society like no other, of people who share the same values, passion and appreciation for things of exceptional beauty and excellence. She will also ensure Elegantes London is made available in key destinations around the world.”
Elegantes launched earlier this year exclusively at London department store, Fortnum & Mason.
The fragrances created were designed by Julien Rasquinet from International Flavors & Fragrances and ‘no budget was imposed upon him’.
The current collection consists of six fragrances housed in hand-blown flacons.