At the beginning of May, Franco-Korean beauty brand Erborian will open its first ever bricks-and-mortar shop at 45 Avenue de l’Opéra in Paris.

Erborian opens debut bricks-and-mortar shop
Paris shop to open in beginning of May
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Colour Cosmetics
Curated beauty boxes are making talent partnerships more authentic than ever before
Edit boxes are growing in popularity, offering an authentic collaboration between beauty brands and talent. This move, to tap into personal recommendations truly loved by the partner versus simply slapping a name onto a new sku, can lead to new audiences for brands and retailers and a more authentic entry into beauty for talent