UK Exclusive: Every Man Jack taps PGA Tour star Max Homa as ambassador

By Alessandro Carrara | Published: 1-Jun-2026
Marketing

Professional golfer Homa will star in a campaign for the US male grooming brand’s line of products, which is themed around the idea that grooming is ‘part of the reset after putting in the work’

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Every Man Jack, the US male grooming brand, has partnered with professional golfer and six-time PGA Tour winner Max Homa.

Homa will star in a new marketing campaign for the brand, called ‘Relentless’, which is based around his personal sports mantra on how “discipline” is required to perform at the highest level. 

The campaign will also promote Every Man Jack’s line of products, which includes its 3-in-1 All-Over Wash, and how “dependable grooming products play a role in that everyday routine”.

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Every Man Jack’s new campaign is launching across Instagram, TikTok and streaming services on 1 June, marking the brand’s continued investment in sports.

Homa was the right fit for the partnership as he “represents the kind of modern masculinity the brand stands for”, Kim Dao, VP of Marketing at Every Man Jack, told Cosmetics Business.

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