Exclusive: Batiste launches 'smartest dry shampoo yet' with sweat-activated tech

By Amanda Pauley | Published: 25-Jan-2024

The brand’s sweat and touch-activated technology claims to keep hair looking and feeling fresh during and after physical activity

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Batiste has launched a range of dry shampoos which work to keep hair looking and feeling fresh while a consumer is exercising.

The 24 Hour Active and 24 Hour Fresh are formulated with the hair care brand’s new sweat and touch-activated technology.

Applied before physical activity, it is designed to

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