Exclusive: The biggest beauty brands of 2024 revealed

By Julia Wray | Published: 7-May-2024

Which cosmetics brand is this year’s most valuable? And why has the overall value of the top 50 players in beauty declined?

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Sluggish spending by Chinese consumers, plus celebrity brand competition for share of mind and wallet have dented the combined brand value of beauty’s biggest names in 2024.

However, some have weathered these difficulties with price increases, judicious diversifying of risk and industry-beating marketing and distribution strategies.

Each year, Brand Finance – the world’s leading independent brand valuation and strategy consultancy – compiles a list of the 500 most valuable brands in the world, before analysing these industry by industry.

And Cosmetics Business can now exclusively reveal who made it into the top 50 most valuable cosmetics brands in 2024.

About Brand Finance

Brand Finance is the world’s leading independent brand valuation and strategy consultancy. It is a specialist consultancy dedicated to the better understanding of marketing finances, founded in 1996 with the aim of ‘bridging the gap between marketing and finance’.

Brand Finance offers a highly professional approach to marketing accountability and brand evaluation. For more than 20 years Brand Finance has helped companies to connect their brands to the bottom line, building robust business cases for brand decisions, strategies and investments.

The company has helped finance people to evaluate marketing programmes and marketing people to present their case in the boardroom. Click here to find out more, or contact enquiries@brandfinance.com.

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