Pure Beauty

Feelunique’s profits soar with skin care outperforming other categories

By Becky Bargh | Published: 25-Jan-2021

The pure play beauty e-tailer, spearheaded by Sarah Miles, reported a 39% uptick in sales and is on track to exceed £100m

Pure play beauty retailer Feelunique has revealed a soar in sales over the festive period.

For the 12 weeks ended 3 January 2021, the beauty e-tailer, helmed by Chief Executive Sarah Miles, saw a 39% uptick in sales to £28m, as more consumers flocked to online outlets during the Covid-19 pandemic.

Active consumers on the site increased by more than 40% to top 1.3 million by the end of the quarter, while site visits jumped 86%.

Skin care outperformed other categories with a 57% uptick in sales for the period.

Retinol-based products were most in demand among skin care shoppers, with sales rising 145%, while the popularity of dermatologist-approved skin care brands was up 174%, as consumers looked to replicate professional-standard skin care treatments at-home.

Meanwhile, Feelunique is also seeing success in its international markets.

Sales in the US increased 168% while the group reported “encouraging” growth in several MENA and European markets.

“We’re delighted to report a very strong sales performance during the quarter, capping what was a transformational 2020 for Feelunique,” said Miles.

“We have achieved rapid growth in revenue and new customers over the past 12 months. This progress has been supported by investments in our technology and our focus on expanding the number of brands available through our platform.

“I’d like to take this opportunity to thank my colleagues across the business for their continued commitment and support through the important Christmas period, particularly during such a challenging time.

“We have very exciting plans for 2021, which include adding even more brands and exclusive ranges to our platform, driving sales through our growing Marketplace channel and expanding further in our target international markets.”

Feelunique said it is on track to exceed £100m in sales for the financial year ended 31 March.

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