FFS brings eco-friendly women’s shaving products to the high street for the first time

Published: 30-Sep-2019

The launch includes plastic-free and fully recyclable retail packaging – never before seen with women’s razors

FFS, the UK’s first and largest subscription shaving company for women, which specialises in eco-friendly shaving products, has come to the high street for the first time, as it launched in 245 Boots stores across the UK this summer.

It is the first women’s-only razor brand to launch in Boots for 10 years and it is hoped that FFS will engage more ‘millennial’ shoppers on the high street, as it has done online, through its disruptive branding, products and marketing.

The company’s environmental credentials were also key to gaining the listing.

The iconic rose gold razor by FFS was the first bespoke women’s razor to be made with a recyclable metal handle – prior to its launch, women’s razors were exclusively manufactured with plastic handles.

The brand has always been committed to minimising waste, so all FFS subscription boxes are produced using recycled cardboard. FFS has also has also recently introduced a blade recycling scheme, which allows customers to send back their used blades, for the company to recycle safely.

As FFS moves into bricks and mortar, it continues to extend its commitment to reducing waste, by developing retail packaging that uses only sustainable materials, making it plastic-free, vegan-friendly, fully recyclable and FSC approved.

This stands out against most other women’s razor brands, which continue to utilise single-use plastic blister packaging.

On top of this, FFS is also 100 percent cruelty free, meaning it guarantees that all FFS products – from the lubrication strips on the blades to the shave cream – are not only produced using natural materials wherever possible, but also come with a cruelty-free promise, and have not been tested on animals.

Briar Keen, Co-Founder of FFS said: “As a small British business that’s not even four years old, it’s going to be a huge moment for us to see our products on the shelves of Boots stores across the country – standing out amidst a sea of plastic razors in plastic boxes.

"We’ve always believed that women’s shaving products could be better looking, better performing and better for the environment - without breaking the bank. Knowing that Boots also value the same things, means a huge amount to us. We hope that customers on the high street love us as much as they do online.”

Currently on sale in Boots stores are the following FFS products:

  • Value Pack, containing a rose gold razor handle, 4 diamond coated refill blades, a clamshell blade protector and shower hook
  • Starter pack, containing a rose gold razor handle, 1 diamond coated refill blade and a shower hook
  • Blade refill pack, containing 4 diamond coated razor blades suitable for the FFS razor handle
  • FFS Shave Cream, which is designed especially for women and packed with moisturising Manuka honey, Shea butter and coconut oil, as well as a unique ‘cationic’ formula to reduce friction and deliver a closer shave and smoother skin.

While the FFS launch into Boots on Monday 24th June was designed to extend reach, the company will continue to offer shaving products and subscription services online. All products are also available at ffs.co.uk.

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