First beauty channel launches in UK

Published: 19-Sep-2008

QVC has announced the launch of the Beauty Channel, the UK’s first channel devoted to all things beauty. The new channel will be part of QVC Active, the company’s interactive TV service on the Sky platform.


QVC has announced the launch of the Beauty Channel, the UK’s first channel devoted to all things beauty. The new channel will be part of QVC Active, the company’s interactive TV service on the Sky platform.

The Beauty Channel will initially offer four hours of product demonstrations selected by QVC’s planning department from among the merchandise first aired on the TV channel.

“This service provides our customers with another opportunity to see the fantastic range of beauty products available on QVC, watch demonstration from the beauty experts themselves of how to use the products and make considered purchases,” said Judy Deuchar, director of merchandising at QVC UK.

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