Gillette to expand into skin care

Published: 20-Nov-2008

Gillette, which merged with Procter & Gamble in 2005, is to launch a range of men's skin care products on the European market in January. The move will expand the company's existing range which has been restricted to shaving foams and edts. The new range will include pre-shaving skin preparation products and creams to hydrate the skin after shaving.


Gillette, which merged with Procter & Gamble in 2005, is to launch a range of men's skin care products on the European market in January. The move will expand the company's existing range which has been restricted to shaving foams and edts. The new range will include pre-shaving skin preparation products and creams to hydrate the skin after shaving.

Francesco Tortora, director of P&G France's hygiene and beauty division, has said the advantage of the merger has been to give Gillette access to technologies that were not previously available. The company is expecting to make inroads into the men's care products market with a value in France alone of about €30m annually. The market expanded by 20% in 2007 and is currently led by L'Oréal and the Nivea group Beiersdorf.

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