Givaudan launches new version of fragrance recommendation App
iPerfumer2 will help consumers choose perfumes
Givaudan have upgraded their application to help consumers choose fragrances. iPerfumer2, which follows the launch of iPerfumer App in 2010, has a number of new features that have been inspired by the comments and suggestions of the iPerfumer community. The new App is said to make it easier for users to update their profiles and post a 'wish list' for friends and families to see.
iPerfumer2 provides different ways to explore the fragrance market, for instance searching by brand or by fragrance family. The 'Top Rated' function allows users to see which fragrances have been most highly rated by the iPerfumer community, harnessing peer recommendation of perfumes.
Felix Mayr-Harting, Givaudan global head of fine fragrance said: “Apps are a growing way that we access information today. The response to iPerfumer was great last year and we hope that this latest version will be easier to use and even more informative. Perfume is our world, and one that we are passionate about sharing with people everywhere. “
