Pure Beauty

Goldfaden MD inks retail deal with QVC

By Becky Bargh | Published: 24-Jan-2019

The skin care brand is set to feature 21 of its most coveted products, including two skin care sets specifically created for the shopping channel

Skin care brand Goldfaden MD has inked a retail deal with TV shopping channel QVC.

Developed by dermatologist Gary Goldfaden, the brand’s skin care products are designed to tackle consumer’s skin care concerns from photo-damaged to uneven skin tone.

The channel will feature 21 hero products and two skin care sets created specifically for QVC.

“QVC has really transformed the way that consumers shop,” said co-founder Lisa Goldfaden.

“We’re thrilled to be part of their highly curated beauty offering.”

As part of its growth strategy, the brand intends to roll out four new products, expand its online and social media initiatives and engage in more marketing partnerships.

Product packaging is also said to be made from entirely recycled materials.

Meanwhile, co-founder Lauren Goldfaden, added: “Working with the right retail partners greatly impacts the success of the brand and we are certainly continuing to look at both the retail landscape and shifts in consumer behaviours, in order to hone in on the brand’s expansion and growth opportunities.”

Since the brand’s launch in 2013, it is said to have grown by 35% year-on-year and can now be found in 350 locations worldwide, including Space NK, Goop and Net-A-Porter.

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