Gourmand fragrances climb to the top of 2024’s bestselling scent list

By Julia Wray | Published: 11-Dec-2024
Fragrance

The Perfume Shop has revealed its top fragrances of the year, with Dior Sauvage and new gourmands like Gucci Flora Gorgeous Orchid performing well

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Bold gourmands and Gen Z-led viral sensations have climbed this year’s bestselling fragrance list, according to The Perfume Shop.

The independent UK fragrance retailer reported its customers have opted for luxurious, comforting notes like vanilla and cherry throughout 2024.

It also witnessed a rise in demand for rich elixirs and intense absolutes, which the company said moved beyond seasonal expectations.

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