Green marketing challenges to be met at Sustainable Cosmetics Summit

Published: 11-Mar-2010

Finding the right balance between legitimate marketing and green washing will be one of the subjects covered at the upcoming Sustainable Cosmetics Summit.


Finding the right balance between legitimate marketing and green washing will be one of the subjects covered at the upcoming Sustainable Cosmetics Summit, organised by Organic Monitor and held at the Grand Hyatt hotel in New York from 24th-26th March.

Overcoming increasing consumer apathy and the importance of transparent communication will be discussed by green marketing specialist Darrin C Duber-Smith, who will examine the major challenges companies face when marketing sustainability products.

His seminar on Green Marketing Challenges is aimed to guide companies through the pitfalls of green marketing and will provide case studies and future predictions on the sector.

For more information on Duber-Smith’s seminar and the rest of the Sustainable Cosmetics Summit programme, please visit www.sustainablecosmeticssummit.com

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